Common Types of Paper Used for Product Packaging

March 06, 2024 07:22 AM

Common Types of Paper Used for Product Packaging

Understanding the common types of paper used for product packaging helps businesses select materials that provide the proper protection and align with brand values. Quality packaging material serves a critical role not only in protecting goods during transport but also in the subsequent consumer experience, enhancing satisfaction and loyalty. Explore the characteristics and uses of cardstock, kraft paper, and corrugated fiberboard in packaging.


Cardstock, or cover stock, is thicker and more durable than standard writing or printing paper, yet it remains flexible. Its sturdiness makes it a popular choice for creating product boxes and containers for lightweight items. Cardstock creates a premium look with its smooth finish and its ability to support high-quality printing and intricate designs.

Businesses can customize cardstock’s appearance with various coatings and textures. This customization aligns the packaging with specific brand images, themes, or campaigns. You can treat cardstock as a canvas for detailed graphics and vibrant colors that capture the consumer’s attention.

Kraft Paper

Manufacturers produce kraft paper by first transforming wood chips into pulp using heat and chemicals. Then, they wash, bleach, and roll the pulp into large sheets to create sturdy kraft paper that is resilient against tears and punctures.

Kraft paper’s natural brown hue lends an earthy, organic look and feel, which is appealing to businesses aiming for a minimalist and eco-friendly aesthetic in their product presentation. The versatility of kraft paper allows for various applications, including being the primary material for shopping bags, wrapping, and fillers.

Pro Tip: Enhance Efficiency With a Void Fill Machine

Due to its crumpling properties and sturdiness, kraft paper efficiently absorbs shocks and fills empty spaces without significantly increasing package weight. You can protect packages more efficiently by using a kraft paper void fill machine. The equipment helps operators apply the optimal volume for cushioning, thereby saving time and reducing waste.

Corrugated Fiberboard

Corrugated fiberboard, also known as corrugated cardboard, consists of two outer layers and a fluted middle layer. It’s a common type of paper used for product packaging because its lightweight, strong structure protects fragile or heavy objects. Businesses use corrugated fiberboard to package and ship items such as electronics, appliances, and furniture.

Corrugated fiberboard’s light weight contributes to reduced shipping costs, while the material’s strength keeps products secure in transit. Furthermore, the material’s easy recyclability aligns with the environmental objectives of businesses prioritizing sustainability.

By using the right packaging, businesses benefit from reduced damage-related costs and bolstered brand image. Kraft paper, cardstock, and corrugated fiberboard provide businesses with the means to ensure product protection while also maintaining a brand-consistent appearance. Understanding the distinct characteristics and uses of these common types of paper will empower business owners to choose practical, sustainable, and aesthetic packaging.